Rice Lake, Wisconsin is the largest retail center in northwest Wisconsin between Eau Claire and the Twin Ports of Duluth / Superior with a trade population of 125,000. Towne Centre Rice Lake, situated in downtown Rice Lake, is in the ideal high traffic location in the midst of this beautiful, rural vacationland in the valley of the Red Cedar River.

Some long term Rice Lake residents who might remember various supermarkets at this location probably wouldn't recognize the building since its complete makeover into prime retail and office space.

The shops and offices in Towne Centre Rice Lake focus on local residents as well as providing services to newcomers and visitors. You'll find employment services, health, beauty, and fitness, and be able to pack and ship items around the world here in one location.

Rice Lake is the educational center for northwest Wisconsin. Hiking trails are nearby. Rice Lake is the gateway to the Wisconsin Blue Hills area, renound for summer and winter trails, fishing, skiing, and other recreational activities.